70% off HOME PRICES?

Homes that sold for $275,000 in 2006 are selling for $80,000 now.

The problem is there's still loads of inventory on the market at these unbelievably low prices.

Read the Forbes article by Matt Woolsey HERE

I Am Legend

Before we start, I promised a very helpful young lady that I would let my readers know about Lord & Taylor's free shipping for online purchases of $99 and more (click HERE). Since free shipping is New Economy, I have now done so.

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I took a trip to a Chicago-area shopping mall last night with with a friend and, as you can imagine, I was moved enough to write about it. What you cannot imagine, is why?

We headed over to the Old Orchard Mall in Skokie, Illinois, just about 7 miles northwest of the Chicago city limits. This outdoor mall is a notoriously busy shopping destination (especially on warmer days), as it houses the most complete collection of stores, entertainment and dining options that serve Chicago's monied North Shore suburban communities, such as Lake Forest, Winnetka, Wilmette, Kenilworth and Glencoe, as well as the MASSIVE population center of Evanston, IL.

The 10-15 minute drive from Chicago's Rogers Park neighborhood and ample public transportation make Old Orchard's many luxury destinations (Tiffany, Nordstrom, Subway) a desirable option for many city residents as well.

So, taking what you now know (or knew, if you you are an area resident) about Old Orchard Shopping Center and it's surrounding communities into account, you can understand why the following observations were so stunning to me and my counterpart.

1. We arrived at 7:00 pm, on a cool Friday night and immediately found parking (less than 45 seconds after entering the parking lot). The spot, second from the door of THE FOOD COURT, had two additional spots right next to ours, with very few other cars driving around looks for openings.

2. The food court was virtually empty, with over 60% of those eating having ingested, or were in the process of ingesting, Subway. $5 foot long is sooooooo New Economy. As a matter of fact, from this point forward, $5 foot long is the official meal of the New Economy! If someone can top it, I am open to suggestions.

3. No lines at any of the theaters (with the highly anticipated "I Love You Man", a new Nicholas Cage film and the first starring role for Julia Robert's in 4 years all opening last night), a virtually empty Barnes & Noble (less than 15 people inside), not one restaurant had a wait time for tables and much fewer than 1oo people encountered in the entire mall during our 2-hour trip.

4. Macy's was having one of those head-scratching sales where you cannot believe they are "giving away" the stuff for such low prices. For example: Table(S) of Ike Behar, Ted Baker and Ralph Lauren neckties, which all retail in the neighborhood of $125, were all $8.99!, racks upon racks of clearance at 75-80% off everywhere and 11 racks of men's shoes at 65% off. Yet, not a soul was shopping. 

Perhaps you think I am saying not many people were shopping the sale? I am not saying such a thing. I am saying exactly what I witnessed: NOT A SOUL WAS SHOPPING!

I talked to 3 sales people, who separately verified that "nobody is buying anything these days" and, based on the generally immaculate presentation of the sale tables and clearance fixtures, evidence suggests they were telling the truth.

Wandering past the women's areas of the store on our way out, we noticed no less than eight double-sided, 10-foot long clearance fixtures with $4.99 signs atop them. These fixtures were stuffed to the gills with merchandise. As I told my friend last night, perhaps that was the most telling sight of the evening: If QUALITY $4.99 dresses, blazers, jeans, sweaters, shirts and skirts do not get people into your store, what will? 

I truly believe America's shopping habit (sic, pricing threshold) may have changed for the foreseeable future, by which I mean the next 5-10 years, or so.

If you price a suit at LESS THAN a $5 foot long and nobody budges, you are experiencing the New Economy from a front row seat. 

To close out the Macy's story, they are in TROUBLE. Way over inventory, no customers and unable to find a pricing strategy that agrees with their customer's idea of fair value = retail molotov cocktail!

6. No Teens at the mall. I say this with great trepidation: If teens are opting out of spending time at the shopping mall (I counted 5 total last night) most, if not all, major shopping centers will be in bankruptcy by mid-June/early July. There will be no recovering from this development. It will take minimally 5-7 years to climb back from such a blow.

7. Every mall store had posted closing hours of 9pm, however, as we walked by stores at 8:15, we saw many a light out, with doors locked. By 8:35 most stores, save the large department stores, were locked and vacated. 

I am not saying this was the wrong idea (in fact it was exactly the right idea). What I am saying is, for this to be the general practice of the entire mall, my notes regarding the lack of shoppers during this trip is not out of the norm, and has had to be the case for quite some time. 

Lights out at 8:30 on the first day of spring at a major shopping center is not normal. As a matter of fact, it's unheard of!

So as we made our way through the mall, back to our car, I could not help identifying with Will Smith's character in the movie "I Am Legend", wondering if "anyone is out there?"

In the movie, after he has had the question answered in the affirmative, the larger question consumes him as the screen goes black and the titles begin to roll....."Can we (humankind) come back from this?" 

In short, I don't know?

Now that's how you let the beat build.

A Big Black Eye

This is a story you may, or may not, know about, but it is certainly something you should know is going on...and on it's way to your city (if it has not already arrived) once the weather breaks.

America is certainly better than this.

During the beginning of the Depression, several people wandering the nation in search of work started erecting, shanty-like, permanent shelters in large cities. These were comprised mostly of men, many of whom had left their families behind, with the understanding that once work was found, they'd be sent for.

As the Depression deepened, more shanty and tent communities started popping up all over the country, to the point where it was no longer looked upon as abnormal to see them. Because President Herbert Hoover was generally viewed (then) as the person responsible for ignoring the plight of the common-folk, thus allowing their situations to drift into such horrific conditions, these makeshift towns were named "Hoover-villes."

As more people started losing their homes and farms, ultimately being displaced from their longtime residences, the "cities" started to include entire families. 

Naturally the conditions in these camps were preposterous when compared with any standard of modernity. There were few schools, no plumbing, and mice, rats, cockroaches and mosquitoes only added to the miasma residents fought to overcome around the clock.

With this background in mind, I was floored when I saw this youtube clip:

The video you just watched was posted in January of 2008, who knows when it was actually filmed. 

Now, a year later, some major medias are starting to touch the subject. The only reason I want you to watch the following clip from the today show is to grasp how the subject is being dealt with. 

Any normal human being that viewed such circumstances probably wonders, first, "how did this happen", followed closely by "how can I help." The Today Show piece below focuses in on, well you make your own determination. I just cannot beliee Matt Lauer decided to end the piece, after looking at deplorable living conditions of his fellow countrymen, by saying (paraphrasing here), "people were living above their means"!?!?!

Well Matt, are they at their means now? And if so, does that make you sleep better at night?

Just a stupifying display of arrogance and indifference. It brings to mind a quote from the great architect and humanitarian, Charles Luckman"

"The trouble with America is that there are far too many wide-open spaces         surrounded by teeth."

Thousands of people saw the horror of this situation and decided to help, bringing food, money, bottled water and other goods to these unfortunate people, which is what I knew the American people would do. 

If you would like to send a donation to aid these people, the Fishes and Loaves organization in Sacramento has been assisting the residents of their tent city for months. 

Info for them is HERE.

This is development is not exclusive to Sacramento, California. Here are a few news articles I dug up on "Tent Cities" in other parts of the country if should you want to investigate the matter further:

Tent City In Pinellas Seeing More Recently Unemployed Homeless

Bad Economy = Many Living in RV's in Venice Beach

The more fascinating articles come form sources that may explain why this has been swept under the rug until very recently. These are from news sources outside of the country and they are writing in a more stunned, disbelieving tone. To the readers of these publications, America has always been more than a country, it has been an idea.

Sacramento tent city is just one of dozens in an ailing America

America faces new Depression misery as financial crisis worsens

The credit crunch tent city which has returned to haunt America

If this economic downturn has not yet altered your habits, as well as your thinking, I hope this post has brought you one step closer to reality. Preparedness is not everything, but this is going to be a tough time for this country, so it cannot hurt any more by your being so.

Psychology in the Economic Marketplace, Part I

Ben Bernanke needs some help. This is my contribution:

In 1969 Elisabeth Kubler-Ross described, with great specificity, the five stages human beings go through to cope with tragedy and grief, especially in regards to terminal illness. This led to ground-breaking research and new treatment models throughout the medical diaspora, and is now taught as an essential part of any Psychology 101 class.

The following are the five stages, more universally known as DABDA:

Stage 1 Denial "This isn't happening to me"

Stage 2 Anger "Why me?"

Stage 3 Bargaining "I'll do anything if I can live on."

Stage 4 Depression "Why should I do anything? It wont matter."

Stage 5 Acceptance "This is inevitable. I will make the most of what's left."

Before reviewing current economic conditions through the lens of these five stages, understand the terminal patient in our model is the old Western Financial Model, not America, which will re-emerge. 

Stage 1 - Denial

It is quite simple to point at Summer 2008 as America's "period of denial", though I have a differing theory.

The Denial Stage started in September of 2006, a month after home prices peaked, sending lenders (Banking Institutions) into an industry-wide panic as to how to fight off the inevitable fall in the Housing Sector/Recession, sure to occur during that year's 4th Quarter or the 1st Quarter of 2007.

The solution these lenders came up with was to open up the housing market to the only people in America that did not currently own the housing they lived in, people unable to afford to the costs of making such a large purchase, many of which where low-income racial minorities.

As ridiculous as it sounds (Literally giving money to people that CANNOT repay the loan), the rush of new home buyers had the duel effect of: continuing the home building boom in the country (intended), while simultaneously causing prices of existing housing inventory  to rise precipitously (unintended).

The bad loans were securitized (bundled, chopped up and re-bundled) by the lending institutions, then sold to others on the world financial market, thus leaving the lenders with zero risk for the very risky, highly predatory loans.

The endgame was set before the first loan was made. The system's death sentence was set before the first loan was made. This was the ultimate form of denial.

Stage 2 - Anger

The Anger Stage set in as you started to hear reports of "waitresses buying million dollar homes." Although the wider public had no idea of what was coming down the road, the lending institutions started putting the onus of impending doom on the people at the bottom of America's totem pole, the working-class.

"Why did they take such big loans?", they asked. "What were these people thinking?", newspaper headlines screamed. The term "sub-prime" entered the lexicon of American public as a negative connotation for, not the predatory lenders, but instead, the borrowers.

False outrage from the banking institutions gave rise to real outrage in communities throughout America, as home-owners began to find it harder to sell their homes.

Whether the  difficulty arose from lack of interest from new home-buyers, sliding home values due to unkempt or abandoned vacancies in their neighborhoods, or the lack of loans available to those that truly qualified, home-owners with inventory to sell found themselves at the front line of a problem they could never have seen coming.

To home-owners, anger was the only rational reaction to the unpredictable circumstance which had befallen them. To lending institutions, faux anger was the only way to keep the public eye off trail of the actual culprits.

Stage 3 - Bargaining

The Bargaining Stage is perhaps the most perilous stage in the process. In is the stage the full extent of the problem crystallizes, which in turn often leads to drastic measures being taken to improve the diagnosis.

The Bargaining Stage for this financial crisis was characterized by the Federal Reserve making steady cuts to the Interest Rate, all the way down to virtually nothing, to help reverse the future which was set in motion so long ago. Additionally, the TARP ($700 billion) bill was passed in haste by Congress and signed by the President, and an additional $2 trillion dollars in "emergency loans" was issued by the Treasury Department to the same lending institutions that brought the crisis to bear. The thinking being, everything was on the table to save the old system.

For home-owners the bargaining stage was disastrous, characterized by actions that only worsened their collective situations.

Upon the first evidence of a slow-down in the housing market, instead of reporting the origins and culprits of the problem, media cranked up their output of their perceived solution to the problem, home improvement. The HGTV network best exemplifies the new attitude, changing the majority of it's programming from a theme in line with What You Get For the Money - a show built around sharing how much home you can buy for the same price in several different cities, to more programming like Curb Appeal - a show about enhancing you ability to sell your home by making minor changes to your home. And for the most part, home-owners went for it wholesale.

Even with a downturn in the housing market, retailers such as Home Depot, Lowes and Menard's saw brisk business through the entirety of 2007 and the very early part of 2008.  Americans decided a new marble kitchen and/ or luxury bathroom would change their fortunes, with many taking out equity loans to make the necessary changes. 

When home improvements did not work, home-owners turned to incentives in hopes of unloading their unwanted property. Covering closing costs, down-payment assistance, new paint budgeting and assessment deferrals became the norm. The problem with incentives was individual owners could not compete with Developers, who were giving the same incentives, in addition to free scooters, cars, upgraded appliances and gift cards. The problem remained unchanged.

Lastly, and begrudgingly, home-owners started to accept their ability to sell their homes at asking prices was illusory, so they started to discount the prices of the houses.

This is what the media called the "bubble" bursting.

With home prices peaking in August of 2006, many major cities had not seen an even 10% correction (price drop to reality) as of April 2008. However massive discounting across the country led the national average to see a drop in the high teens by June of that year.

Two months later, in August of 2008, banks had stopped lending money, even to qualified applicants, and the die was cast.

Home-owners were left with a home the did not want, at a price they could not pay, worth  a lot less than was paid for it, and a home equity loan taken out to pay for the improvements and incentives offered to the increasingly shrinking home-buyer pool that found it virtually impossible qualify for a loan of any kind.

This led to the Stock Market failure in September and then, ultimately, to...

Stage 4 - Depression

In many ways, this is the stage we are currently in as of this writing. 

There is so much confusion about what happened, why nothing is seeming to have an impact on the situation and how to move forward, Americans for the most part have chosen to just tune out.

We would rather just ignore this mess, not talk about it. "This to shall pass", seems to be the refrain of the moment.

The is unanimity in the understanding of where we are in our history, however there is no real mobilization by the leadership. Has anyone asked of us to sacrifice anything since this crisis began? We were told to, "get out there and grab those bargains" for Christmas.

The collective depression has led to stagnation in the housing market, with sellers holding firm on prices at hat are admittedly overly-inflated, buyers looking for new homes at foreclosure pricing, financially overly-extended families literally packing up and walking away from homes their kids grew up in, and banks too busy predating themselves to open up the credit instruments necessary to get the economy moving again.

We are all collectively stung...and depressed.

Stage 5 - Acceptance

The very final stage before transition, though it is not necessarily guaranteed that everyone makes it here, as depression can be a mutha!

The Acceptance Stage is so critical, in that it is made possible by accepting the idea of transitioning from what we have known and grown comfortable with, to something unknown, yet inevitable. The peace that comes in this stage derives from gaining the knowledge that what we have experienced is no longer possible.

For the American public, acceptance will come when we decide: 

• That things cannot go back to the way they were in the 1990's.
  
• The house we own is going to be worth about 30-45% of it's 2006 value.
  
• Owning a home in their lifetime will not be a reality for a large number of people.
  
• There will be a rise in unemployment and an (almost) across the board reduction in wages in the near future.
  
• The ability to buy a new car, let alone every 4 years,  has already been altered for a large number of the populace.
  
• Volunteerism, social activism and local purchasing decisions are going to be required to assist in this turnaround, and I mean from everyone.
  
• Government is not gong to solve this, at least not exclusively.
  
• Wild expansion & profiteering is a thing of the past, slow growth is the new way forward.
  
• Rampant consumerism does not have to go away, but needs to at least slow down in the interim.
  

All things that I would never hope for, but are required to find the peace we need as a country to move forward and regain our footing.

Four decades ago Elisabeth Kubler-Ross changed the way the medical profession deals with the aggrieved, including those with terminal illnesses. Perhaps, using her ingenious model, we can find our way, as a country, out of the darkness of our current situation.

Can we do it?

With apologies to Bob the Builder and the President-elect, Yes We Can!

Headlines vs Reality

There seems to be a bit more chatter in the press about a "new economic outlook" for the country. Some economists are even talking about a "mid-year turnaround" (read THIS).

Well I did a cursory search on the housing website hotpads.com for "foreclosed property" in my zipcode (60607, click through HERE), and WOW!!!!! I discovered something I could not have known: my neighbors are feeling the absolute crush of the economic downturn already. There is no denying this fact when there are 40 foreclosures within a 6 square block area.

The map below is startling, with each red house representing a foreclosed residential property (CLICK FOR LARGER IMAGE):

Well over 600 foreclosures in 8 of the best neighborhoods in Chicago: Streeterville, Gold Coast, Loop, West Loop, River West, West Town, New East and (oh my goodness!!!!!!!!!!!!!) South Loop, which is starting to get national attention for it's housing woes. 

Read a bit more about South Loop HERE (read the comment section as well, there a few people I truly respect that weigh in on the topic).

This does not even aggregate all the foreclosure data available. There are lots and lots more, but to stare at in visual form on a map just brings the scale of the problem into focus.

Hunker down people, in the world of economist and newspaper people, alternate reality is the new reality. I am not young and I have never lived through what we have experienced thus far, let alone what cometh.