Deluxe, despite its horribly misleading subtitle, is a book everyone, who is not perpetually naked, should read.
It is less expose, than penetrating journey into the world of real luxury manufacturers.
I won't spend much time on the details of the book because I want you to draw your own conclusions.
However, I will say the book is a page-turner, and I came away all the more prepared, focused and in touch with what I want my "brand" to be about.
This book is part Business, part Biography and Dana Thomas achieves a quite rare feat in these pages, she makes a complex subject very entertaining from page one.